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Robert KneschkeshutterstockAI market research can be used to make market analyses more efficient and to gain previously unattainable insights into markets. Market analyses with AI make it possible to analyze large amounts of data faster, derive trends and make well-founded decisions. Find out what AI…
sdecoretShutterstockThere’s a growing number of tools enabling AI-driven data analysis. Artificial intelligence helps process and analyze even large, complex datasets efficiently. In this article, we’ll explain how artificial intelligence for data analysis works, the areas where it’s most impactful,…
PeshkovaShutterstockArtificial intelligence has fascinated us for centuries: But how do machines actually become so smart, and what is machine learning exactly? In this article, we explain how machine learning works in detail, where it is already used across industries, and how self-learning systems…
REDPIXEL.PLShutterstockFrom authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2025…
JirsakShutterstockSince the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive approximate range values, which are particularly uninformative for keywords with low search…
MIND AND IShutterstockOnline shopping is constantly evolving and in 2025 it will be no different. There will be new eCommerce trends that will make online shopping even more convenient, personal and interactive. It makes sense for brands and companies to adapt to these trends and adjust…
13_PhunkodShutterstockSocial networks and the interactions within them are constantly evolving. In 2025, various social media trends are emerging that shape today’s—and possibly tomorrow’s—online landscape. From interactive elements and memes to micro-communities, it’s all part of the mix.…
WhatsApp is one of the most popular messaging service in the U.S. and replaces personal calls and emails for many. However, time and again WhatsApp seems to suddenly not work properly. In our article, you will learn the answers to the question “why is my WhatsApp not working?” as…
Whether it’s an unknown caller, spam or you simply want to avoid talking to someone, blocking a WhatsApp contact is quick and easy to do using the settings in your WhatsApp profile. In our dedicated guide, you can find out how to block someone on WhatsApp as well as learn what…
WhatsApp users have plenty of options to customize the app to their needs and use it as efficiently as possible. With the right WhatsApp tips and tricks, you can save storage space, protect your privacy, improve usability, and much more. Here are around 20 hidden WhatsApp tricks…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.