There’s a growing number of tools enabling AI-driven data analysis. Artificial intelligence helps process and analyze even large, complex datasets efficiently. In this article, we’ll explain how artificial intelligence for data analysis works, the areas where it’s most impactful, and the tools we recommend. Let’s begin.]]>Fri, 07 Nov 2025 10:11:55 +0000
Artificial intelligence has fascinated us for centuries: But how do machines actually become so smart, and what is machine learning exactly? In this article, we explain how machine learning works in detail, where it is already used across industries, and how self-learning systems can even revolutionize the world of marketing.]]>Thu, 06 Nov 2025 14:11:35 +0000
The volume of global data increases by about 40 percent each year, and companies are eager to tap into this steady rise of digital data in order to grow their business online. However, big data alone doesn’t provide insights. This is where data mining comes into play. These analytical methods allow for the automated extraction of relevant information from large datasets. Find out more here.]]>Tue, 25 Mar 2025 16:03:23 +0000
Server-side tracking is a data collection method in digital marketing where user data is processed on the server of the website operator instead of in the end user’s browser. This allows various types of user interactions on a website such as clicks, page views, form entries and transactions to be tracked and analyzed.]]>Wed, 13 Mar 2024 14:03:56 +0000
Pathfinding algorithms are used to find the shortest or most efficient path between two points. These algorithms have a wide range of applications, including controlling robots, planning supply chains, and directing goods and data packets. Read on to find out the fundamental concepts and associated algorithms that enable the use of pathfinding algorithms.]]>Thu, 05 Oct 2023 12:10:21 +0000
Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.]]>Wed, 01 Mar 2023 16:03:49 +0000
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.]]>Wed, 01 Mar 2023 16:03:47 +0000
Where there are problems, solutions are needed. Since computer programs do little but solve problems, they’re usually based on a predefined algorithm. This specifies a sequence of actions to perform certain actions or deliver results. One example is the algorithm in search engines. Read on to find out what exactly an algorithm is.]]>Tue, 14 Feb 2023 13:02:59 +0000
Eye tracking technology has been studied for a long time. However, in the framework of research and the optimization of user experiences, it has taken on a new role. There is no other method that delivers such varied and precise data for conducting research on a person’s eye movements as they view a website, video clip or user interface.]]>Tue, 14 Feb 2023 12:02:16 +0000
Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments. Which uses do log files have for web analyses? ]]>Wed, 14 Dec 2022 10:12:21 +0000